Question 1 notes

Q1 how does your music video use/not use conventions of music videos? Layer 1 = analyse - what you did + why Layer 2 = how did case study videos help Layer 3 = theory postmodernism how videos are postmodern *breaking the 4th wall, *non-liner, jump back + 4 locations = time *style over content lock + style, so costumes Intertextuality text reforming mise en scene Q1 how does your music video use/not use conventions of music videos? Music video print products Layer 1+analysis- what you did Layer 1+analysis , Why? Photography+mise en scene Mise en scene, editing, lip sync layer 2= case studies Layer2= case studies Layer3= theory postmodernism Andrew Goodwin on music videos Late 20th century Certain rules/conventions in different genres Videos show lyrics, lyrics can be direct, reinforce/reflect visuals and contrast a present mood-nostalgia, romance, nihilism-dark, depressing and hopeless, or contradictory Thought beats-seeing the sounds authorage- the star has a visual authorage-dress code, style- reinforces star quality and can be iconic. Michael Jackson-glove, moonwalk, socks, doves Genre related style and iconography present- particular genre=particular location Multiple close ups create a star and brand image to promote the single- most common with females as it can be provocative, laura mulvey-most women in the media are sexualised- fetishisation- dress, makeup- looks at the camera in a certain way, body part shown, voyeuristic - looking at things in a highly sexualised way.-focal point- plays a large role with women. Intertextual references to other media products in your music video- not uncommon Standard themes Treatment of authority Love and sex Loss of innocence Social consciousness Reality vs. fantasy