Question 2 Extension

Some methods that could be used in order to further promote and advertise my print products mainly revolve around the use of TFL (transport for London), including buses, trains and bus stop posters. Judging from research from not only this year in A2 but also AS, many media companies, from either the film, music or radio industry use different media platforms in order to advertise their product. Even though the synergy of promoting the products on transport and posters/billboards is an effective method for reaching the target audience, and benefits both parties, it does come at a costly rate.

 A more beneficial method would be to publish the song or a demo on websites that come free of charge. Obvious examples would be applications in the social media world such as; Instagram, Snap Chat, Facebook or Twitter, as I have previously mentioned them. Another example being YouTube. These all special and important methods if the outcome is to aware people, the target audience especially. They are effective as they benefit the target audience, aged around 18 to mid twenties. Studies have shown that people around this age seem to almost be addicted to electronic devices and social media, you could almost call them technological utopians. If they seem to be addicted to the internet, what better way for the product to be immediately brought to their attention.

Speaking of attention, people of this age, specifically the younger end of the audience, tend to travel on public transport more often, as they don't own a vehicle of their own and must travel to college of work frequently. Posting the products on a bus or bus stop is only another great example of catching their attention.

 Reverting back to social media. It is again beneficial as the audience have better interaction with their idol, this is as they can direct message (DM) the person or even their company if they have any further enquiries. As depicted on the right is a bar chart of the most used social media apps, the top three including; Facebook, YouTube and Instagram. WhatsApp and Messenger don't count as they are purely communication applications. The last and final method that could be used in order to advertise the product could be on public television. As the song has a slight amount of swearing in it, it couldn't possibly be promoted or played during the day as children who are underage would most likely be at home and could be wrongly influenced by the lyrics. Due to this the promotion would have to take place in the watershed period which commences around 10:00pm throughout the night and early hours. This will ensure that all children are asleep and the only people that would be able to view the advertisement would be a legal around or older teenager.