Question 4

Question 4 notes

Q4. How did you use technologies in construction, research, planning + evaluation shapes?/ what have you learnt?

Technologies- Blogger, YouTube, Google, Moodle, Calendar, Free apps (Prezi, Google slides, docs etc.) editing- Photoshop, Illustrator, Premiere Pro, Camera (DSLR)

Research and planning:

Music video

Print products

Construction:

Music video

Print products

Evaluation:

Music video

Print products

This is the layout that I am planning to complete question 4 with. It is effective as it shows genuine structure. I know that it fluctuates back and forth from music video to the print products however each time they are repeated, they equally fall under a different subheading, showing consistency. 

Question 3

Question 2 Extension

Some methods that could be used in order to further promote and advertise my print products mainly revolve around the use of TFL (transport for London), including buses, trains and bus stop posters. Judging from research from not only this year in A2 but also AS, many media companies, from either the film, music or radio industry use different media platforms in order to advertise their product. Even though the synergy of promoting the products on transport and posters/billboards is an effective method for reaching the target audience, and benefits both parties, it does come at a costly rate.

 A more beneficial method would be to publish the song or a demo on websites that come free of charge. Obvious examples would be applications in the social media world such as; Instagram, Snap Chat, Facebook or Twitter, as I have previously mentioned them. Another example being YouTube. These all special and important methods if the outcome is to aware people, the target audience especially. They are effective as they benefit the target audience, aged around 18 to mid twenties. Studies have shown that people around this age seem to almost be addicted to electronic devices and social media, you could almost call them technological utopians. If they seem to be addicted to the internet, what better way for the product to be immediately brought to their attention.

Speaking of attention, people of this age, specifically the younger end of the audience, tend to travel on public transport more often, as they don't own a vehicle of their own and must travel to college of work frequently. Posting the products on a bus or bus stop is only another great example of catching their attention.

 Reverting back to social media. It is again beneficial as the audience have better interaction with their idol, this is as they can direct message (DM) the person or even their company if they have any further enquiries. As depicted on the right is a bar chart of the most used social media apps, the top three including; Facebook, YouTube and Instagram. WhatsApp and Messenger don't count as they are purely communication applications. The last and final method that could be used in order to advertise the product could be on public television. As the song has a slight amount of swearing in it, it couldn't possibly be promoted or played during the day as children who are underage would most likely be at home and could be wrongly influenced by the lyrics. Due to this the promotion would have to take place in the watershed period which commences around 10:00pm throughout the night and early hours. This will ensure that all children are asleep and the only people that would be able to view the advertisement would be a legal around or older teenager.

 

 

 

Question 2

Question 1

Question 1 notes

Q1 how does your music video use/not use conventions of music videos? Layer 1 = analyse - what you did + why Layer 2 = how did case study videos help Layer 3 = theory postmodernism how videos are postmodern *breaking the 4th wall, *non-liner, jump back + 4 locations = time *style over content lock + style, so costumes Intertextuality text reforming mise en scene Q1 how does your music video use/not use conventions of music videos? Music video print products Layer 1+analysis- what you did Layer 1+analysis , Why? Photography+mise en scene Mise en scene, editing, lip sync layer 2= case studies Layer2= case studies Layer3= theory postmodernism Andrew Goodwin on music videos Late 20th century Certain rules/conventions in different genres Videos show lyrics, lyrics can be direct, reinforce/reflect visuals and contrast a present mood-nostalgia, romance, nihilism-dark, depressing and hopeless, or contradictory Thought beats-seeing the sounds authorage- the star has a visual authorage-dress code, style- reinforces star quality and can be iconic. Michael Jackson-glove, moonwalk, socks, doves Genre related style and iconography present- particular genre=particular location Multiple close ups create a star and brand image to promote the single- most common with females as it can be provocative, laura mulvey-most women in the media are sexualised- fetishisation- dress, makeup- looks at the camera in a certain way, body part shown, voyeuristic - looking at things in a highly sexualised way.-focal point- plays a large role with women. Intertextual references to other media products in your music video- not uncommon Standard themes Treatment of authority Love and sex Loss of innocence Social consciousness Reality vs. fantasy

FINAL PRINT PRODUCTS

Print Products Version 1

 

Versions of Products

Spine Mock ups

Interior Case Mock ups

CD Mock up

Setting up Photoshop for Cover, CD, & Advert

Photos- Photoshoot

Notice:

These are rather blurry, however they are simply here for record and documentation purposes. The majority of the images here are perfect in terms of performance. Some will eventually be selected for use in the print products.

Video: Rough Cut-Final

The rough cut was extremely basic and needed an intense amount of work, as there were many areas for improvement. The final video was officially complete around a week later. This was done due to the fact that the group decided, as a whole, that we could produce a work of art, something much better. We agreed on the faults in the rough cut/initial video, and eventually suggested solutions we could use to eliminate these, almost 'errors'. One example of an error in the rough cut, includes a slow cutting rate. Having a slow cutting rate suggested that there were hardly any cut a way's due to the obscene amount of lyrics, but also very long clips of the same shot, which not only meant that the video was quite boring but it didn't always cut on the beat. This problem was solved by; adding more clips into that section, syncing them to the lyrics, cutting the lengthy clips down, and therefore allowing the video to cut back and forth to clips.


Other improvements made are listed below:

• Visual Effects
• Text on the screen (name, song title, producers)
• Synced better. Some clips from the rough cut weren't synced properly
• Re-shoots. Allowed us to remove any old footage that wasn't working very well, whether it was; blurry, had bad lighting, or lack of effort from the actors (due to fatigue), and replace them with better clips. 

Session Update

Even though the print products are due this upcoming Friday, I haven't completed my final products. I have completed mock ups of the following; both back and front cover, and magazine advert. All are very similar in terms of aesthetics, including; colour, images, font etc. In todays lesson I aim to produce mock ups of the spine, cd/disk and interior part of the case. Hopefully once this is completed I'll have precisely the rest of the day, and up to Friday to complete the final products. This task shouldn't take as long as I would already have an idea of what I'm going to do.

Advert mock ups

Rough Cut video

Task 8 Advert

Final Music Video

Pitch feedback